I remember my first set of decent flat pedals. For years shins had been destroyed and skate shoes had been lost to the old BMX style bear trap style flats that were the best option for those of us that didn't want to be clipped in. These were years before Five Ten and a time when many did switch to SPD's just so we could stay attached to the bike.
The V12 changed that. The first V12 was a vital part of many riders progression in that era, with a decent sized, solid, ergonomic platform, removable pins and serviceable axle.
DMR was founded in 1995 by Damian Mason and Matt Ryley, whose initials gave the DMR it's name, Damien & Matt Racing. They drew inspiration BMX brands and their products and wanted to bring them to the mountain bike market. For years flat pedal riders had suffered, it was a huge gap in the market as it also existed during the birth of what we might call freeriding.
Racing has long been dominated by the clipless pedal and still is, but there was nothing good to the amateur racer, freeride hucker or mountain bike dirt jumper that wasn't using BMX cranks. Their simple approach and genuine interest in product design took them down a path that put them at the forefront of the industry.
Though the brand has remained humble to it's grimey, raw UK dirt jump roots, it's now diversified into producing everything from handlebars to enduro bikes, and has just released it's first clipless pedal.
We've been running DMR's before their support in MTB Beds and are delighted to continue doing so. The latest generation of Vault's are class leading, despite all the competition now in the market this pedal is still the go to for us and many in the scene, including long time riders Brendan Fairclough and Andreu Lacondeguy who boast signature models.
Being able to offer their pedals as test products to you in our properties around Europe is the icing on the cake and we've no doubt once you try a set, especially with a set of Five-Tens, which we can also put on test for you, there will be no looking back!
You also have the chance to get to know the brand a whole lot better on our #OiOi Camp with DMR rider Ben Deakin, a 10/10 guy but also fast as hell on the bike and one of the rare few who have the ability to ride quick and be able to coach properly.
DMR pedals are available to demo at one of our destinations below!