Red Bull need no introduction but we will give you one any way and a brief history on the brand and how it came to be the biggest corporate sponsor of action sports in the world, not only mountain biking.
How do Red Bull afford to support two Formula One teams you ask, well, see here -
Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.062 billion cans sold in 2016
It all started when Austrian Dietrich Mateschitz visited Thailand and bumped into Chaleo Yoovidhya, who sold the drink in Thailand under the name Krating Daeng. The Austrian took the drink, fiddle the ingredience to suit the taste of the Western world and Red Bull was born.
The company slogan "gives you wings" in now known world wide and has become very famous, what makes Red Bull so successful is their marketing and advertising through events such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice, sports team ownership, RB Leipzig, FC Red Bull Salzburg, Red Bull Brazil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso, celebrity endorsements, and music, through its record label Red Bull Records. The empire is vast.
We are so stoked to have Red Bull onboard for 2017 providing some product support in our Chalet in Morzine and Finale Ligure, it will keep the staff pumped, the clients bright eyed and the wheels spinning all day and night.
All clients booking onto our Riders Weeks can expect a free can of Red Bull on arrival at the chalet in with your welcome packs, just another little perk from us to say thank you.