Like any good bar or restaurant, it's not just the food and drink that keep you coming back. It's a culmination of things, the feel of the room, the music, the way the menu feels and the smile you get when you walk through the door.

A riding location is no different. Sure, the trails maybe incredible, but if the people you meet make you feel like you've been served raw chicken, you're not going to want to come's the people that make it special.

Every place you ride has them, the trail builders, the local pinner, the guy in the bike shop, the guide or the uplift driver. In Finale Ligure, these guys are Ride On Noli.


Ride on Noli uplift van vw Transporter

When we first decided on Finale Ligure as a destination on the MTB Beds roster several years ago, we spoke to many uplift companies. It's the right thing to do when you arrive in a new town, you introduce yourself to the locals and see what you can do together.

It was obvious from the first meeting that these guys played the game on a level different to the rest. They are the guys Enduro World Series, Fox and Vital MTB turn to first when they need things in this town, why wouldn't we?

So who is Ride On Noli?

Co-founded in 2012 by best friends racing Downhill bikes together on the Italian team, LOA bikers, Ride On Noli established themselves very quickly as the go to guys for Finale Ligure uplifts...

Marco White - The Business Man

Marco is the man you need in your corner. If you need something in Finale Ligure, he knows how to get it. Need to weld something at midnight? He just had a beer with the man who can do it. It seems every time we come across a problem, Marco has the answer.

He's the man who'll pick up the phone when you call Ride On Noli for a reservation and he's the man who keeps the wheels turning. A former estate agent of all things, it was he who proposed to lifelong friend Paolo that they make their passion their life. So guiding clients around their hometown began. Initially pedalling around the town of Noli, the desire and demand for riding more descent orientated terrain took hold and the vans were bought.

Secretly handy on a bike, though he'd never admit it. He's prone to some questionable line choice, though they always seems to work out! Fit as a fiddle and the mind of philosopher, he's a great companion on the trails, in the van, and at the bar.

Paolo Zunino

Paolo, Zuni, Party Paolo. An enigma. The man you cannot help but love. The man who cannot help but love life. There is a very good reason Paolo is responsible for booking the restaurants and osteria's Ride On Noli select from the vast array on offer in the region. The man knows his food, he knows his wine, he knows how to have a good time.

Party Paolo arose not as an alter ego, it's who he is. He won't ever say no to a good time and more often than not it is he who'll bring them. Quite how he manages all of this with a wife, two children and two dogs we have no idea!  Paolo quit his job working as a graphic designer to guide clients around his native Liguria. He's a locals local. More than once he's had to bring out his knowledge of the long forgotten Ligurian dialect to help us win over hunters in the woods!

Rapid on the bike, his solid, burly style is belies his kind, easy going nature. If you're looking for a good time on or off the bike, Party Paolo knows where to find it. Never say no to Paolo if he wants to take a beer with you and never turn down his recommendation from a menu!

Sandra Boerner

Sandra is the third part of Ride On Noli and the part we all never knew was needed until she arrived. When we heard they had hired a new guide we were of course apprehensive, no one likes change! From the moment we met Sandra we knew we shouldn't have worried, when we first saw her ride a bike we knew they boys had struck gold!

Quiet and unassuming, she has an easy going nature which matches her riding style. Fluid and poised, she can't seem to take a bad photo, always in the right position for the challenge ahead. She has the ability to carry speed through sections of trail that seem impossible for someone her size. Line choice and good technique is everything and we must warn you, many have turned up thinking that they will be faster than her.......they more often than not end up in a bush!

After leaving full time racing she still works as a brand ambassador for some top industry names. Sandra is the girl who can teach you how to ride a bike properly, and be cool the whole time doing it.

Ride On Noli Uplifts

Ride On Noli uplifts in Finale Ligure are a go

Paired with hand picked MTB Beds team and our local knowledge you know you'll have a holiday to remember forever!

To book onto one of our Finale Ligure Holidays click below;

Keep your eyes peeled for developments both near to and very near to Finale Ligure over the next year!


from £799.00 per week
from £70.00 per night
from £60.00 per night

Mountain bike hire in Morzine?

Looking to hire a Mountain Bike in Morzine? We have a range of Transition Patrol and Sentinel MTB Bikes waiting for you. We can even deliver the bike to your accommodation in Morzine and have our Mechanic set the bike up to your weight and riding style. 10/10. 

  • From £65 per day (Free Full Face helmet)
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MTB Day trips

Our famous MTB day trips from Morzine to Pila, La Thuile, Samoens, Morgins and more are a must for you Morzine MTB Holiday! 

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Airport Transfers

Looking to book an Mountain Bike specific airport transfer  from Geneva to Morzine or Nice to Finale Ligure with trailer?

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Latest mountain biking News and Events

What is Morzine like right now?
For the most part, like any other year! Just add masks, sanitiser, signage and a dash of social responsibility. Wash your hands regularly, use the sanisters provided.
The trails are running prime, the extra efforts of the shapers across resorts this year is noticeable and the weather has been peachy after a rainy June, the rest of summer 2020 is looking good!

The Avoriaz MTB Team have been putting in the hard yards for over a decade, the slopes of Super Morzine have become a mecca for park rats, DH shredders and families alike with their well built and thoughtful approach to trail design that is rad where it needs to be, safe where it should be and offers features and trails to suit beginners all the way up to seasoned pro's.

Aosta, the focal point of the vast, stunning mountain scape that makes up the Aosta Valley. It's not only a beautiful landscape, it's a stunning city filled with culture, great food, good people, cool bars, Roman ruins and the hustle and bustle of a cosmopolitan city.

It's a large city that's geographically quite spread out, with several different lieu-dits or suburbs. But the actual town centre itself is small, walked in under 15 minutes and all sprawling off the same cobbled streets that was the centre of this Roman gateway town centuries ago.