Smith Optics history and pedigree is rich in the off road, dirt world we know, but they began is in the ski world. It was 1965 Dr Bob Smith wanted to get some more powder runs, he and his buddies would have to go home before they wanted to when they couldn't see anymore. What made Smith was the worlds first sealed thermal lens with foam venting. Basically he invented the extreme sports goggle.

They've come along way in the last 50 years, to now lead the market in performance eye wear. They've consistently innovated and pushed what is possible with the simple idea of vision. How often, and we know the answer, have you struggled with steaming goggles? If you ride with them it's every single time you go shred in the mud, or if it's wet or even a little muggy. How much of a struggle is shifting from bright sunshine to dark woods at speed? It's these answers Smith strives to answer and solve. We at MTB Beds are proud to join forces with them.

Crew member Tom Hardman

tom hardman on smith

Smith has a history of firsts. To stay one step ahead of the competition by addressing real world problems they and their sponsored athletes experience, they've come up with some of the most creative solutions in the game.

All these little things other brands now use and you wouldn't blink an eye at such as the first interchangeable lens system, intergrated helmet and eyewear ventilation and anti fog systems that became indispensable to motocross riders. Today lens technology like ChromaPop lenses and Aerocore ventilation further the answer to problems many thought couldn't be answered.

Smith Optics Performance Eyewear

As we at MTB Beds strive toward a more ecologically friendly business model, we are stoked to pair with Smith who have the largest line of eco-friendly sunglasses in the world, Smith incorporates a material called Rilsan Clear into their sunglasses. Rilsan produces a lightweight, durable frame that's over 50% bio-based.

Shredding the Smith Optics range

Smith is renowned in many of the sports we love beyond mountain biking, Ski, snowboarding and other snow sports that are at the root of the brand, to motocross, skate and surf. It's a global enterprise that reaches far in it's pursuit of great product.

In the mountain bike world they sponsor some of the industries heavy hitters, and have done for some time, seems when you start running this eyewear you don't want to give it back! Aaron Gwin and Brandon Semenuk the most notable and at the tie of writing sit undisputed at the top of their disciplines.

Squad XL Model

Smit optics Squad XL

We can't wait to start the bike season and our new chapter with Smith Optics. If you have any questions or want to try a pair on you know you can come and talk to one of our team anytime.

See you on the trails!

Mountain bike hire in Morzine

Looking to hire a bike in Finale Ligure or Morzine? We have a range of Transition Patrol and Sentinel's waiting for you. We can even deliver the bike to your accommodation in Morzine or Les Gets, now that's service!

From £65 per day

MTB Day trips

MTB day trips to Pila, La Thuile, Samoens, Morgins etc. 

From £20 per person

Airport Transfers

Geneva to Morzine airport transfers including bikes.

From £30 per person

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The mountain bike trails of Le Pleney in Morzine are world famous and for very good reason. This little hill with 600 metres of elevation holds some of the most technical, steep, rooty, flat out tracks you can find anywhere in Europe, if not in the world. 

So I guess the first question is, who is Fergus Ryan? I am 25 years old and I am the marketing manager for MTB Beds. I have been racing since I was 16, starting in Downhill before turning my focus to enduro 2 years ago. I love all things two-wheeled and pushing my limits both physically and mentally when it comes to racing.

 

A buzzing ski resort packed full of restaurants, bars and alpine culture, Morzine's restaurant scene was once a fairly drab affair in Summer, owners preferring to take the time off or open softly with a minimal menu and hours. Not so now with Summer offering new opportunities, new ingredients, new menus and new, sunny terraces breathing new life into the town. This is driven by the young generation of Morzinoise and British owners who are ready to move with the times.